Digital Marketing Strategist

Katie Lewis

Digital Marketing Strategist

Chapman University MBA Candidate

Phone:

760-807-2026

Email:

Location:

Orange, CA 92867

Download my resume here!

Work Experience

Influencer Marketing Intern

Power Digital Marketing

Digital Marketing Intern

Avana Cocktails

Successfully negotiated and secured talent partnerships on behalf of clients to deliver up to 20 pieces of content per brand per month
Assisted in managing brand accounts with up to $50,000 in monthly ad-spend
Built targeted influencer lists across a variety of niches (lifestyle, beauty, F&B, fashion + more)
Created feedback loop with influencers to optimize creatives leading to over 700k impressions on branded posts
Communicated with influencers & talent mangers to execute monthly campaigns
Developed creative briefs in partnership with brand marketers, influencers, & legal teams to ensure seamless processes and tailored content
Analyzed influencer campaign data and building monthly reports
Brands Worked On: Dough Ball Whiskey, Rancho La Gloria Tequila, Bark Box, Erno Laszlo, Lifepro Fitness, Snake River Farms, Four Sigmatic
- Specialization in Alcoholic Beverage and RTD industries

Led the coordination and creative direction of photoshoots for social media and website content, ensuring high-quality visuals that resonate with the target audience.
Collaborated with social media influencers to promote products and expand brand engagement, fostering meaningful partnerships to drive brand awareness and reach.
Generated engaging content for Instagram and TikTok platforms, leveraging creativity and trend awareness to enhance brand visibility and audience engagement.

Established and managed an influencer ambassador program to enhance brand visibility and engagement
Procured over 200 app downloads before the service launched through marketing efforts alone
Orchestrated photo shoots to produce captivating visual content for social media platforms
Designed visually appealing graphics for various marketing collateral including fliers, merchandise, business cards, and social media pages, adhering to company brand guidelines
Coordinated and executed marketing events and giveaways to drive customer engagement and brand awareness
Managed and curated content for the company's Instagram account, ensuring consistency in messaging and branding.

Crafted visually captivating graphics for both the website and Instagram profile, effectively showcasing products and promotions to attract and retain customers.
Fostered active engagement with followers and other brands on social media platforms, cultivating a vibrant community and stimulating interaction on the Instagram page.
Strategically planned and scheduled posts for the month, ensuring a consistent and engaging posting schedule to maintain audience interest and maximize visibility.
Conducted thorough research to identify potential influencers for collaboration, aiming to expand the reach and impact of company posts and promotional efforts.